Visibility that turns into customers.
An introduction to So-Creative, an AI-powered agency, and the proven playbook we use to help businesses get found in Google, AI Overviews, ChatGPT, Gemini and Perplexity.
Where your customers search
An AI-powered agency, and the team behind it
We combine specialist SEO and content expertise with AI-assisted workflows, so good ideas turn into live, optimized pages faster, with people checking quality at every step.
2017, London
An established agency with years of search experience.
30+ specialists
Specialists across strategy, SEO, content and digital marketing.
4 regions
Teams across the UK, UAE, South Africa and India.
Search and AI visibility
Being found, and being quoted, in both search and AI answers.
Proof from work we have already delivered
Two UK businesses, one repeatable playbook. Both now rank on page one of Google and are cited by AI tools.
Advanced Cooling
0 → 30 keywords in the top 3. “Chiller hire” (1,300 searches a month) now ranks #4.
Scales and Balances
“Weights and scales” (3,600 searches a month) ranks #1, and the client’s own site is the source AI tools cite most.
We build and market SaaS products ourselves
- Built in-houseWe have developed a number of SaaS products internally.
- Marketed by usWe also market them ourselves, so we know how to take software to market.
- Same playbookOur methodology and process are the same for every industry, software included.
- Right searchesWe find the right topics and opportunities, then target them across SEO, GEO and AIO.
Source: search visibility data, UK, November 2025 to October 2026. Traffic figures are estimates.
One standardized playbook across every industry
The same five steps every time. What changes is the strategy: we adapt it to your industry, your audience and your business model.
Your industry
The searches that matter, the language buyers use and who you compete with.
Your audience
Who is searching, what they need to know and what makes them act.
Your business model
What counts as a win, whether enquiries, bookings, signups or paying customers.
What you get at each stage
Clear deliverables, so you always know what we are doing and why.
A clear plan to follow
Audit report with recommendations, a baseline to measure against, keyword research and a keyword map where every page has one job.
Pages that can be found and quoted
New pages published on an agreed cadence, with on-page, technical and off-page improvements, and formats AI tools can read and cite.
Evidence on where to scale
Regular reporting including AI visibility across ChatGPT, Gemini, Perplexity and Google, so we double down on what works.
A 90-day roadmap, with a clear view of what comes next
Milestones you can see and measure, with an optional extension once the first results are in.
Audit and baseline
Deep audit, tracking and a clear starting point.
Strategy and first pages
AI SEO strategy, calendar and the first pages live.
Build and publish
Steady weekly publishing and optimization.
Prove and decide
Review the traction and agree what to scale.
Scale what works
Optional extension: more of what is winning.
Let’s start with the deep audit.
A short call is all we need to understand your goals, your priorities and the content you already have, and to agree the right scope.
This is an introduction and overview only. Scope and next steps are best discussed on our first call.